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Mood-Influencing Scents on Tap for 2010

Mintel releases its predictions for flavors and fragrances.

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By: TOM BRANNA

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With the recover on shaky ground, Mintel researchers expect consumers to seek comfort food and scents. “As the economy recovers, we expect people to continue the trend of eating at home,” notes Lynn Dornblaser, Mintel’s leading new products expert. “The home cook is becoming more advanced with his or her cooking skills by trying new spices and flavors, as well as preparing everyday items in new ways.” Mintel has identified six key flavors and two scents trends that will be recognizable in...

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